How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
Brickside Grille
TEXT MESSAGE MARKETING CASE STUDY
Overview
Brickside Grille is an upscale, casual restaurant located in Exton, Pa, serving a creative American menu with ethnic influences. It’s known for fresh seafood from its raw bar, which includes oysters, shrimp & clams, that are caught and delivered daily from a local fish market in Philadelphia. Brickside Grille is known for its weekly events such as Brunch on Sunday, Buck a Shuck Wednesday, and live music daily.
Objectives
Brickside Grille wanted to reach its customers in a unique way that could promote its seafood, events, and other promotions. Through SMS marketing, we are able to promote to a broad audience at specific times to increase brand awareness and generate more sales.
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“During these very challenging times, Skigital had been a key component in getting our message out to all of our regular guests as well as the local community. The team at Skigital has always done an unbelievable job and are always showing professionalism with a very personal touch." - Owner of Brickside Grille
Process
To grow an audience, Skigital encourages individuals to sign up by designing a card that will be included in every customer's receipt booklet when they close out their bill. This card gets the attention of the customers, which allows them to sign up while they are waiting to checkout. We also promote customers to sign up for SMS marketing through social media pages such as Instagram and Facebook.
Conclusion
Since 2020, Brickside Grille has generated 1,547 subscribers. In a four-month span, 142 people signed up for their SMS marketing. Through these sign-ups, we are able to collect individuals names, email addresses, phone numbers, birthdays, and anniversaries. This information can have multipurposes such as inputting this information within our database for our email marketing service.
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​Here at Skigital, we hope to continue to see an increase in subscribers for Brickside Grille. We believe that communicating through text messages is a simple and effective way to spread brand awareness and increase sales when it comes to promotions.
