How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
About Us
Kim Cunningham
CEO/CREATIVE STRATEGIST
Kim graduated from WCU and immediately went to work in the advertising industry. She has spent the last 25 years in sales and marketing in the fields of advertising and pharmaceuticals. Kim believes that hard work, integrity and superior customer service are the 3 most crucial elements for running a successful business. She is known for going above and beyond and strives for 100% client satisfaction. When it comes to marketing, Kim's work experience has taught her the importance of an executable plan and measurable results.
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Kim grew up in Horsham, Pa but once she moved to West Chester, she knew she found home. She resides in the WC borough with her daughter Madeline, and her son Connor. Kim's interests include furniture restoration, running, the beach and cooking.
Natalie Radbill
CREATIVE DIRECTOR
Natalie is a West Chester University graduate with a degree in Graphic and Interactive Design, complemented with minors in Art History and Media and Culture. With a strong passion for art and design, she is thrilled to have turned her creative passion into a rewarding career at Skigital.
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Beyond her work, Natalie loves traveling, discovering hidden treasures while thrifting, and biking around the city. She currently lives in Denver, Colorado.
CHIEF MARKETING OFFICER
Juliet is a graduate of West Chester University, with a degree in Communication Studies. Although originally from Northeastern Pennsylvania, she has been living in West Chester since finishing her studies in 2016. Throughout her career, she found a strong interest in social media and digital marketing.
Outside of work, Juliet enjoys reading, exercising, listening to music, trying out new restaurants, and spending time with her husband, family, and friends.
Marielle Edgcumbe
DIRECTOR OF MARKETING
Marielle is a graduate student at the Pennsylvania State University in the Master of Marketing Analytics and Insights (MMAI program) in the Smeal College of Business.
Marielle received her undergraduate degree from the Pennsylvania State University in 2022, with a Bachelor of Science in Marketing from the Smeal College of Business and a minor in Information Sciences and Technology. During Marielle’s final semester of college at Penn State, she began working with the Skigital team as a digital marketing intern. Upon graduation, Marielle joined our team full-time as an Account Manager in the summer of 2022. Since joining the Skigital team, she has found her passion for creative integrated campaigns, driving measurable results, presenting clients with meaningful performance insights, and discovering new ways to increase clients’ profitable return on marketing investment.
Outside of work, Marielle enjoys traveling to new countries, working out in the gym, relaxing in Cape May, New Jersey, and spending time with loved ones.
Kirstin Doogan
MARKETING MANAGER
Kirstin is a Temple University graduate with a degree in advertising and a concentration in art direction. She is very passionate about creativity and enjoys planning, designing, and publishing successful content for a brand or company. She finds this work to be extremely rewarding when she is able to see the positive interactions and engagements of the content that she has helped create.
When putting creativity aside, you can find her traveling, attending concerts, or hanging out with friends and family. Her favorite place she's traveled to so far was when she studied abroad in Ireland. Kirstin is looking forward to my next trip back, as well as visiting many more places around the world.
Morgan Shissler
ACCOUNT MANAGER
Morgan is a senior at West Chester University studying marketing with a minor in digital marketing. She has always considered herself to be a creative person so she is excited to put her skills to use as a marketing intern for Skigital while working with others and learning more. Outside of work and school, she loves to workout, travel, shop, and spend time with her family and friends.
Sunetra Choudhury
ACCOUNT MANAGER
Sunetra is a Temple University graduate with a degree in Marketing. She brings 5 years of expertise in marketing communications within the healthcare sector. Sunetra is skilled in project management, data analysis, and content creation. She is passionate about digital marketing and pushing creative boundaries.
In her spare time, Sunetra enjoys traveling to new countries, playing with her two dogs, and attending group fitness classes, particularly Zumba. She finds fulfillment in volunteering for teaching programs focused on children and education, as demonstrated by time spent in Jamaica and India. Sunetra plans to participate in more programs in the future.
ACCOUNT MANAGER
I am a graduate of West Chester University with a major in Marketing and a minor in Communications. Since graduating I have worked in the marketing field and am excited to bring my skills and passion for content creation to Skigital!
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In my free time, I love to be at the beach, spend time with family and friends, and try new restaurants!
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ACCOUNT MANAGER
Hi, I'm Kasey Coonan! I recently graduated from the University of Maryland with a degree in Communications, specializing in Public Relations, and a minor in Business. I love using my writing and creativity skills while collaborating with others. I am excited to utilize my skillset and create connections as an Account Manager at Skigital.
Outside the office, you'll find me spending time with family and friends. I also enjoy cooking, trying new restaurants, and staying active. I was born and raised in West Chester, so I am excited to join a company that is so embedded in the West Chester community!
Charlotte Little
JUNIOR GRAPHIC DESIGNER
Charlotte is a rising senior at Syracuse University, studying Graphic Design and Visual Communications, with a minor in Geography. A West Chester native, she is passionate about all things art and design, as well as photography. As a graphic design intern, she is excited to further develop her passions and skillsets. Outside of the office, you can find her reading a book, dancing, or dining out with her friends and family!
Abby Spavlik
JUNIOR DATA ANALYST
Abby is a Senior at West Chester University, majoring in Business Marketing along with a minor in Digital Marketing. She has a passion for combining creativity into her marketing journey, while also exploring the analytical side of marketing. She is eager to put the knowledge she has learned to use here at Skigital as an intern, along with working with the team and learning from them.
Outside of work she loves to play pickleball with her family, binge watching reality shows, and spend time traveling with friends.
Eleana Rudderow
GRAPHIC DESIGN INTERN
Eleana is a Junior at West Chester University, studying Graphic and Interactive Design, with a minor in Media and Culture. She has a passion for all things art, history, design, and the world of media. As a graphic design intern, she is eager to learn and develop her skills and immerse herself in the creative atmosphere. Outside of work, she loves to thrift, read, crochet, and spend time with her friends and family!