How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
Limoncello Ristorante & Catering
GIFT CARD CASE STUDY
Overview
Family-owned since 2006, Limoncello Ristorante and Catering has become one of Chester County's most recognized names, providing traditional and authentic Italian cuisine, along with specialty and customized dishes. Their mission is to provide extraordinary authentic Italian cuisine in a family-friendly environment, consistently putting their guests first in everything they do. Their passion is fueled by a need to make a positive difference in the lives of our customers and in the local community. Inspiring others through deliciousness, one meal at a time.
Mother's Day Gift Card Sale
Objectives
The goal was to promote Limoncello’s annual Mother’s Day gift card sale, with 15% off all gift card purchases. Skigital aimed to surpass the prior year's sales and focused on a strategic marketing campaign that involved email marketing, a paid Facebook ad, and social media posts.
Process
Skigital regularly creates one email per month for Limoncello. For the gift card promotion, we chose to do two emails throughout the month of April to promote the gift card sale. We created a visually appealing message in both emails, with links to take you right to the discounted gift card page. We also created one Facebook ad and five unique social media posts for both Limoncello locations, as well as added a pop-up notification about the sale to Limoncello’s website. The time frame for our marketing campaign was April 14th - May 8, 2022 (Mother’s Day).
Email Results
Facebook Ad Results
Social Media Post Results (Facebook)
Conclusion
Skigital’s 2022 Mother’s Day gift card sale promotion for Limoncello had more than doubled the previous year’s sales. Our strategic marketing campaign enabled us to get the message to consumers without overloading them with too many posts, emails, or ads. It is important to understand your client’s demographic and know which platforms to promote on, and when to do so.
As Skigital continues to promote various gift card sales for Limoncello, we will utilize the data above and assess what worked best and what we can improve upon. Our goal is to exceed customer expectations, which is what we will continue to do year after year.
Objectives
Our goal was to promote Limoncello’s annual Holiday Gift Card Sale, with four discount promotions from the end of November through the end of December.
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Flash Sale - 11/23 - 20% off gift cards when purchasing $1000
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Black Friday Sale - 11/25-11/28 - 15% off all gift cards, 20% off over $500
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Gift Card Bundle Sale - 12/2-12/31 - 15% off any gift card purchase over $500 and 20% off over $1000
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Flash Sale - 12/8 - 15% off all gift cards, 20% off over $500
Skigital aimed to surpass the prior year's sales and focused on a strategic marketing campaign that involved email and sms marketing, paid social ads, and social media posts.
Holiday Gift Card Sale
Process
We combined our current marketing services for Limoncello and our limited-time-only Skigital Holiday Bundle for the gift card promotions. Our bundle offer included the ability to choose from additional Skigital services tailored to the client’s holiday marketing needs. These services were executed depending on the length of each promotion. We created visually appealing and informative graphics for social media, email marketing, and paid ads, with links to take you right to the corresponding discounted gift card pages. We also added a pop-up notification about the sales to Limoncello’s website.
Facebook Ads
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November 1 - Pre Black Friday Sale
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November 2 - Black Friday Sale Live
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December 1 - Bundle Sale - one throughout the month during the bundle sale (first half)
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December 2 - Bundle Sale - one throughout the month during the bundle sale (second half)
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We also added two boosted posts for each flash sale
SMS Broadcasts
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November 1 - Toys for Tots Save the Date
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November 2 - Flash Sale & Black Friday Teaser
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November 3 - Flash Sale Live
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November 4 - Black Friday Sale Live
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December 1 - Bundle Sale Happening Now
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December 2 - Holiday Catering Promotion
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December 3 - Toys for Tots Happening Today
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December 4 - Place Your Holiday Catering before it’s too late
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December 5 - Bundle Sale through the end of the month
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December 6 - Last Day for Holiday Bundle
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November 1 - Book Your Holiday Catering, Toys for Tots Save the Date, Flash Sale / November 2 Bundle Sale Teaser 1 (Holiday Bundle) - Flash Sale
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November 3 - Black Friday Sale
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December 1 - Bundle Sale Promotion
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December 2 - Toys for Tots Promotion (include vouchers)
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December 3 - Bundle Sale Promo / Happy Holidays (with hours) / Catering Pick Up by 3 pm
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December 4 - Bundle Sale End, Happy New Year
Email Results
Facebook Ad Results
Website Traffic (11/23 - 12/31)
Conclusion
Future
Growth
Skigital’s 2022 Holiday gift card sale promotion for Limoncello had significantly increased website traffic for our client over the prior year. Our strategic marketing campaign enabled us to get the message to consumers without overloading them with too many posts, emails, or ads.
As Skigital continues to promote various gift card sales for Limoncello, we will utilize the data above and assess what worked best and what we can improve upon. Our goal is to exceed customer expectations, which is what we will continue to do year after year.
